Brand, partnerships and production for sports and entertainment.
ScrollBrand, partnerships and production for sports and entertainment.
Profile
Taylor Powers builds brands in public: on race cars, jerseys, fight nights and broadcast. VP of Brand at SuperFile. Previously Managing Director at Realm Agency, and visual effects on Dune and Doctor Strange.
Selected work
2020 — 2026
The black-and-volt #97 for Shane van Gisbergen at the Daytona 500, opening a multi-year NASCAR program built around race-weekend activation and VIP hospitality.
A global partnership with TKO, making SuperFile the first Official Secure File Sharing Partner of both UFC and WWE, activated across fight nights and live events.
From logos on the fairing to the name on the team: title partnership on the MotoGP grid, with paddock content, hospitality and partner delivery at every round.
An art car for Las Vegas: the #97 handed to the street artist Mr. Brainwash, turning a race weekend into a culture moment.
Strategy, activation and content for FLEX’s front-of-jersey partnership with Los Angeles FC in Major League Soccer.
Taking a new brand to market: identity, voice, film and the sports program behind it.
Kit launch film celebrating the city’s first responders.
A cordless-power campaign with talent, production and visual effects.
Index
08 projects
About
As VP of Brand at SuperFile, Taylor took the company to market and built its sports and entertainment program, with Trackhouse Racing in NASCAR and MotoGP and a global partnership with UFC and WWE, managing more than $20 million in production.
Before that, as Managing Director and Partner at Realm Agency, Taylor ran operations and production for clients including FLEX, EGO and SKIL, and activated FLEX’s front-of-jersey sponsorship with LAFC.
Taylor began in feature-film visual effects at Wylie Co. and in Digital Domain’s Digital Human Group. That discipline of schedules, pipelines and final delivery still runs every project.
Capabilities
Clients & properties
Experience
Film & visual effects
Contact
For partnerships, brand leadership and production.
taylor@taylorpowers.com